Fair Count partners with Comcast NBC Universal in support of 2020 Census

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For Immediate Release
Date: April 6, 2020

Contact: Lauren Zehyoue


Fair Count partners with Comcast NBCUniversal in support of 2020 Census

Atlanta, Ga. — Today, Fair Count and Comcast NBCUniversal announced a million-dollar national partnership encouraging participation in the 2020 Census. Fair Count’s “Piece of the Pie” ad began airing via Comcast NBCUniversal’s Public Service Announcement (PSA) time across the nation this week. It will be followed by another ad, called “Sisters for the Census,” that will run through the end of the census response period on August 15th .

“Comcast is a trusted voice in households across the nation, and we are grateful to them for allowing us to utilize this platform,” said Dr. Jeanine Abrams McLean, Vice President of Fair Count. “This partnership will allow us to reach people across the country — from urban to rural communities — letting them know how participation in the 2020 Census will benefit their families, friends, and communities for the next ten years.”

The unknown impact of moving the census online, anticipated disinformation campaigns, and a general lack of trust in sharing personal data with the federal government also creates significant barriers to a fair and accurate census. To combat these issues, identifying trusted messages, messengers, and platforms with the capacity to reach deep into “Hard to Count” communities is crucial to this effort. Partnering with Comcast NBCUniversal will have a large impact on bolstering the importance of participating in the 2020 Census.

“As we embark on the first digital census, Comcast is proud to extend our platform and support the outreach efforts of Fair Count, an organization that shares our commitment to encouraging census participation across hard to count communities, particularly communities of color,” said Dalila Wilson-Scott, Senior Vice President for Community Investment at Comcast Corporation and President of the Comcast NBCUniversal Foundation.

In the wake of the COVID-19 pandemic and the implementation of social distancing practices, the use of television and digital media to connect with communities is more important now than ever.

In addition to the PSAs running nationally, Jeanine Abrams McLean is featured online at Comcast’s “Newsmakers” platform discussing the importance of the 2020 Census. The video can be viewed HERE.


About Fair Count
Founded by Stacey Abrams in 2019, Fair Count is a nonprofit, nonpartisan organization dedicated to partnering with hard-to-count communities to achieve a fair and accurate count of all people in Georgia and the nation in the 2020 Census and to strengthening the pathways to greater civic participation.

The 2020 Census will allocate more than $1.5 trillion dollars every year to communities through hundreds of federal programs, direct reapportionment and redistricting, and guide economic development opportunities. If inaccurately represented, Georgia will lose roughly $3,600 for every person who goes uncounted.


The 2020 Census can be completed today by visiting my2020Census.gov or by calling 1-844-330-2020.


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